— title: Privacy Policy slug: privacy-policy — Effective Date: June 26, 2026 | Last Updated: June 26, 2026
1. Introduction
Trend Lift Store LLC (“we”, “us”, “our”) operates Trend Lift Store LLC at https://trendliftstore.com. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit and make purchases from our website. It also explains your rights regarding your information.
2. Information We Collect
We collect various types of information to provide and improve our services to you:
a) Personal Information (provided directly): When you make a purchase, create an account, or contact us, you may provide us with personal details such as your name, email address, phone number, and shipping/billing address.
b) Payment Information: When you make a purchase, your payment details (such as credit card numbers and CVV) are processed directly by our secure payment gateways, Stripe and PayPal. We do NOT store your full credit card numbers or CVV on our servers. We only receive a tokenized version of your payment information to confirm payment and prevent fraud.
c) Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, device information, referring URLs, pages you visit, the time and date of your visit, and session duration.
d) Transaction Data: We collect information related to your orders, including order history, purchase amounts, products purchased, and shipping details.
e) Cookies & Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and personalize content. For more detailed information about the cookies we use and your choices, please refer to our Cookie Policy.
3. How We Use Your Information
We use the information we collect for the following purposes:
1. To process and fulfill your orders, including order verification and inventory management. 2. To send you order confirmations, shipping notifications, and updates regarding your purchase. 3. To process payments securely through Stripe and PayPal and manage transactions. 4. To provide customer support, respond to your inquiries, and handle returns or exchanges. 5. To prevent fraud, enhance the security of our website and transactions, and protect against unauthorized access. 6. To improve our website functionality, products, and user experience based on your interactions and feedback. 7. To comply with legal obligations, applicable laws, regulations, and government requests. 8. To send you marketing emails about new products, promotions, or special offers, but only if you have explicitly opted in to receive them. You can unsubscribe from these emails at any time using the link provided in each email. 9. To analyze website performance, traffic patterns, and user behavior to optimize our services using tools like Google Analytics.
4. How We Share Your Information
We may share your information with the following third parties, strictly for the purposes outlined in this policy:
- Stripe and PayPal: For secure payment processing, transaction management, and fraud prevention.
- USPS, UPS, and FedEx: To facilitate the shipping and delivery of your orders.
- Google Analytics: For website analytics purposes, to understand how visitors interact with our site. This data is typically anonymized or aggregated.
- Legal authorities: When required by law, court order, or governmental request, we may disclose your information to comply with legal processes or protect our rights.
We do NOT sell, rent, or trade your personal information to any third party for their independent marketing purposes.
5. Important Stripe Disclosure
When you use Stripe to make a purchase on our website, Stripe may collect information about your device (such as your IP address, browser language, and operating system), browsing behavior (including pages visited, links clicked, and mouse movements), and form data entered in the checkout — even if you do not complete the transaction. This data is collected and used by Stripe for fraud detection, security purposes, and to improve their services. For more details on how Stripe collects, uses, and protects your information, please refer to Stripe’s Privacy Policy.
6. Data Security
We are committed to protecting your personal information. We implement the following security measures:
- SSL/TLS Encryption: All data transmitted between your browser and our website is protected using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption.
- PCI-DSS Compliance: Our payment processors, Stripe and PayPal, are PCI-DSS compliant, ensuring the secure handling of credit card information. We never store raw credit card data on our servers.
- Restricted Access: Access to your personal data is limited to authorized personnel only, who are bound by confidentiality obligations.
- Security Audits: We conduct regular security audits and monitoring to identify and address potential vulnerabilities.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements:
- Order and Transaction Records: We retain order and transaction records for a minimum of 7 years to comply with legal and accounting obligations.
- Account Data: Your account data is retained while your account is active. If you wish to delete your account, you may submit a verified request, and your data will be deleted within a reasonable timeframe, subject to legal retention requirements.
- Marketing Preferences: Your marketing preferences are retained until you choose to unsubscribe from our communications.
8. Your Rights
All Users
You have the following rights regarding your personal data:
- Access, Correct, or Delete: You have the right to access, correct, or request the deletion of your personal data that we hold.
- Opt-out of Marketing: You can opt out of receiving marketing emails at any time by using the “unsubscribe” link provided in every marketing email.
- Data Copy: You can request a copy of the personal data we hold about you.
California Residents (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to Know: The right to know what personal information is collected about you and how it is used.
- Right to Delete: The right to request the deletion of personal information collected from you.
- Right to Opt-Out of Sale or Sharing: The right to opt-out of the “sale” or “sharing” of your personal information.
- Right to Non-Discrimination: The right not to be discriminated against for exercising your CCPA/CPRA rights.
To exercise your rights as a California resident, please contact us at cs@trendliftstore.com.
Note: If you use Stripe for payment, Stripe may share certain device and activity data with advertising partners, which may constitute “selling” or “sharing” under the CCPA. While we do not directly “sell” or “share” your data for third-party marketing, you may contact us to inquire about opting out of such data sharing if applicable through our payment processors.
9. Children’s Privacy
Trend Lift Store LLC is not directed to children under the age of 13, as defined by the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.
10. International Data Transfers
Trend Lift Store LLC is based in the United States. Your personal data may be processed, stored, and transferred to the United States and other countries where our service providers, such as our payment processor Stripe (Stripe, LLC, USA) and shipping carriers, operate. By using our website and providing your information, you consent to this transfer of information. We ensure that any such transfers comply with applicable data protection laws.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the revised policy on this page and update the “Last Updated” date at the top of the policy. Your continued use of the website after any changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
For any questions or concerns regarding this Privacy Policy, or to exercise your privacy rights, please contact us at:
Email: cs@trendliftstore.com
Mailing Address: Trend Lift Store LLC 212 N. 2nd St. STE 100 Richmond, KY, 40475, US