— title: Cookie Policy slug: cookie-policy — Effective Date: June 26, 2026 | Last Updated: June 26, 2026
1. What Are Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They help the website remember information about your visit, like your preferences and what’s in your shopping cart, making your next visit easier and the site more useful to you.
We also use similar technologies, such as pixels (tiny graphic files that track website activity), web beacons (small images that track user behavior), and local storage (allowing websites to store data directly in your browser). These technologies serve similar purposes to cookies, helping us understand how our site is used and improving your experience.
2. Strictly Necessary Cookies
These cookies are essential for the basic functionality of our website and enable you to navigate the site, use the shopping cart, and complete purchases. Without these cookies, the website would not function correctly. Your consent is not required for these cookies as they are fundamental to providing the service you request.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| `session_id` | Trend Lift Store LLC | Maintain user session and shopping cart | Session |
| `csrf_token` | Trend Lift Store LLC | Security: prevent cross-site request forgery | Session |
| `woocommerce_cart` | Trend Lift Store LLC | Remember cart contents | 2 days |
| `woocommerce_session` | Trend Lift Store LLC | Store session data for checkout | 2 days |
3. Functional Cookies
Functional cookies enhance the performance and personalization of our website by remembering your preferences and choices (like currency or language settings). These cookies are not essential for the website to operate but improve your experience. We require your consent to place these cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| `currency_preference` | Remember selected currency | 30 days |
| `language` | Remember language preference | 1 year |
4. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve our website’s performance and your overall experience. We require your explicit consent to place these cookies, and their use cannot be justified by legitimate interest alone.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| `_ga` | Google Analytics | Distinguish unique users | 2 years |
| `_gid` | Google Analytics | Distinguish users | 24 hours |
| `_gat` | Google Analytics | Throttle request rate | 1 minute |
You can opt out of Google Analytics tracking across all websites by visiting: tools.google.com/dlpage/gaoptout
5. Marketing & Advertising Cookies
Trend Lift Store LLC does not currently use marketing or advertising cookies on our website. Should this change in the future, we will update this policy and seek your consent as required by law.
6. Third-Party Payment Provider Cookies
When you proceed to checkout, our payment processors may set their own cookies. These cookies are crucial for securely processing your payment and preventing fraud.
Stripe: Stripe may set cookies to identify your device, prevent fraud, and improve your checkout experience — even before you complete a transaction. These cookies may persist beyond your visit to our site. For more information, please refer to the Stripe Cookie Policy.
PayPal: PayPal uses cookies during the payment process to enable secure transactions and to help prevent fraudulent activity. For details on how PayPal uses cookies, please review the PayPal Privacy Policy.
7. Managing Your Cookie Preferences
You have the right to control which cookies are placed on your device. You can manage your cookie preferences through your web browser settings. Most browsers allow you to block all cookies, accept only certain types of cookies, or delete cookies upon closing your browser.
Here’s how to manage cookies in common browsers:
- Chrome: Go to Settings → Privacy and Security → Cookies and other site data
- Firefox: Go to Settings → Privacy & Security → Cookies and Site Data
- Safari: Go to Preferences → Privacy → Manage Website Data
- Edge: Go to Settings → Cookies and site permissions
⚠️ Note: Disabling strictly necessary cookies will prevent our website from functioning correctly, including disabling the shopping cart and checkout processes.
A “Cookie Preferences” link is always available in our website footer, allowing you to review and adjust your non-essential cookie choices at any time.
8. Do Not Track (DNT)
Some web browsers offer a “Do Not Track” (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Therefore, we currently do not alter our data collection practices in response to browser DNT signals.
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we introduce new third-party services that set cookies, we will revise this policy accordingly and, where required by law, request fresh consent before placing new non-essential cookies. We encourage you to review this policy periodically for the latest information on our use of cookies.
10. Contact
If you have any questions or concerns regarding this Cookie Policy or our privacy practices, please contact us at:
Trend Lift Store LLC 212 N. 2nd St. STE 100 Richmond, KY, 40475, US